This is part of our Facebook Marketing for your Business series

Completing your Facebook profile is one of the most important aspects of being plugged in to the online community letting people find you by past employment, school or even hobbies. Though we may find this some what annoying to complete, I have had some great relationships develop in both business and personally by making it easy for people to find me. I realize not everyone will take the hour or two to complete their Facebook profile but for those who do they will reap the rewards.

Some of the tips I have for  networking and marketing your business on Facebook revolve around targeting people who have completed Facebook profiles. For example if you enter the value "owner/operator" into the Facebook search bar at the top of the screen then you will be able to select people as the content type your interested in to find other owners of business that you may be able to prospect of connect with.

A separate example is to search for professional titles like "Dentist" to find a dentist you can market to. As you can see there are thousands of examples we can use, but using the ones important to you will make this the most fruitful. Another purpose you can use this for is searching out groups, events and pages dealing with the subject you are looking for that may even allow you to post links to your product or service.

This is part of an overall plan to grow your friends list making it easy for people who may one day want to do business with you to connect with you on a personal, and comfortable level.

Don't be scared to lie is not a call for false information about you, but just our way of saying not to be scared to inject some interesting or funny entries into your Facebook profile. For example claiming past employment as a Sorcerer or a Witch....  Also you can have some fun with your favorite movies, music and books :)