Typesetting on business cards refers to the information that will change for each individual persons card such as Email, Cell Phone, Name, Title and such.
During the letterpress era, movable type was composed by hand for each page. Cast metal sorts were composited into words and lines of text and tightly bound together to make up a page image called a forme, with all letter faces exactly the same height to form an even surface of type. The forme was mounted in a press, inked, and an impression made on paper.
Copies of formes were cast when anticipating subsequent printings of a text, freeing the costly type for other work. In this process, called stereotyping, the entire forme is pressed into a fine matrix such as plaster of Paris or papier mâché called Flong to create a positive, from which the stereotype forme was cast of type metal.
Hand composing was rendered commercially obsolete by continuous casting or hot-metal typesetting machines such as the Linotype machine and Monotype at the end of the 19th century. The Linotype, invented by Ottmar Mergenthaler, enabled one machine operator to do the work of ten hand compositors. Later advances such as the typewriter and computer would push the state of the art even farther ahead. Still, hand composition and letterpress printing did not fall completely out of use, and since the introduction of digital typesetting, it has seen a revival as an artisanal pursuit. However, it is a very small niche within the larger typesetting market.
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